A Lucid Dream gaming journey
When we game, we dream. And for many of us—especially our team at Xbox—we dream of games. Thanks to the Series X, we’re dreaming bigger this year than we ever thought possible. To celebrate, we decided to create something special. Introducing the Xbox Series X Dreamscape Adventure: an interactive web experience that will take you on a lucid dream journey inspired by this year’s biggest games.
Will you wield Stasis or explore Night City? Become a Viking, or take on the Maw? No matter what path you choose, you’ll play through a custom storyline and find exclusive downloads along the way. Explore every path to find them all.
Trailer video
Choose your own adventure map from CTA to end result
Key art image
Key art motion
Mobile experience screenshot
Four top games were promoted in this campaign;
Assassin's Creed: Valhalla
Cyberpunk 2077
Destiny 2
The Medium
Assassin's Creed: Valhalla
Cyberpunk 2077
Destiny 2
The Medium
After completing the experience, the user gets an unique wallpaper as a reward based on their decisions during the Dreamscape Adventure.
Dashboard
Twitter responses
Art and Creative Director: Jason Oleszczuk (he/him)
Copywriter: Sam Farquharson (she/her)
Senior Designer (experience and visual look): Esteban Tijerino (he/him)
Visual Designer (key art, wallpapers, emails and social): Mauricio Chanto (he/him)
Motion Graphics: Marco Obando (he/him) & Andrés Blen (he/him)
Copywriter: Sam Farquharson (she/her)
Senior Designer (experience and visual look): Esteban Tijerino (he/him)
Visual Designer (key art, wallpapers, emails and social): Mauricio Chanto (he/him)
Motion Graphics: Marco Obando (he/him) & Andrés Blen (he/him)
Thank you.
